Store has been involved in the manufacturing and
processing of premium quality roasted products since 1951. It is
the largest Indian Manufacturer of Traditional HAND ROASTED
It started on a very small scale, with supplies
to local Markets in Jaipur City only in 1951. It slowly entered
the Consumer Market, all over the Rajasthan and other part of country
under its own Brand Name "Govindjee".
The soil of ''Rajasthan" is known for its
warm hospitality and delicious foods. Jaipur, apart from being the
industrial and business capital of Rajasthan, enjous the distinct
essence of Marwaar culture, which is been spread all over India
for years together with the unique taste of its delicacies; specially
namkeens and sweets. Backed by the experience and expertise of over
70 years, Vijay Store stand today as one of the
brand leaders in this highly sensitive market of ready to eat roasted
food. Relying solely upon this seven letter word 'QUALITY'; Vijay
Store has come a long way as an technologically advanced
organisation which began its journey as a cottage industry, twenty
nine years ago.
Having identified the need of bringing this vital industry in to
organised sector, Vijay today enjoys the status as one of the few
poineers who could sense the emerging needs of tomorrow's market.
To give consistent quality to its consumers, adaptation
of mechanism was the first and the foremost step taken by Vijay
The wheels of quality have led us to this success,
and we dedicate this to millions of our consumers. Vijay Store repeats
its commitment for excellece for the years to come.
The roasting procedure is based on application of natural elements
like water, fire ,salt, grains and pulses etc. Controlled temperature
is maintained during the process to achieve proper roasting till
the inner core of the grain. In some products, the raw materials
are boiled and germinated under controlled environments before roasting.
The salted range of namkeens is roasted only in
For seasoning application, the traditional practice of topping
of oil results in inequitable application / soaking of oil by the
grains which emits rancid smell in the product, in the long run.
Whereas our spiced range of namkeens are roasted
followed by equitable spraying of refined edible oil by spraying
machine for seasoning application. This kind of spraying prevents
the rancid smell thus increasing the shelf life of the product.